Q1 2026
Performance Report
Comprehensive marketing performance analysis for Traffic Management Inc. covering January through March 2026.
Report Period
Jan 1 — Mar 31, 2026
Total Investment
$49,818
Google + Meta Combined
Total Leads Generated
4,930
1,875 Google + 3,055 Meta
Blended Cost Per Lead
$10.11
Exceptional efficiency
Total Impressions
2.07M
176K Google + 1.9M Meta
Executive Summary
Q1 2026 was a powerhouse quarter for Traffic Management Inc. Your combined marketing investment of $49,818 generated 4,930 total leads across Google Ads and Meta Ads, achieving a blended cost per lead of just $10.11.
Meta Ads was the volume powerhouse, producing 3,055 leads at an incredible $5.89 CPL across city-specific recruiting campaigns in Pittsburgh, York, Columbus, Lexington, and Grand Rapids. The lead generation machine scaled consistently across all three months.
Google Ads delivered 1,875 high-intent conversions at $16.98 CPA. The Leads-Performance Max campaign was the standout performer with 724 conversions, while Brand campaigns maintained strong branded search capture with 629 total conversions across both Brand-A and Brand-A SoCal.
SEO performance remained strong with TMI ranking #1 for core terms including "traffic management inc", "traffic management company", "tmi traffic control", and "traffic management" — dominating branded and generic industry search.
Top Win
Meta Grand Rapids campaign delivered 431 leads at $5.49 CPL — best performing single campaign.
Google Ads
PMax campaign drove 724 conversions at $9.34 CPA — most efficient Google campaign.
Watch
Competitors campaign: $182 spend, 3 conversions. $60.73 CPA — needs keyword refinement.
Google Ads Performance
January 1 — March 31, 2026 | Account: Traffic Management INC - OFFICIAL
Spend
$31,830
$10,610/mo avg
Clicks
9,586
106/day avg
Impressions
176,827
1,965/day avg
Conversions
1,875
20.8/day avg
CTR
5.42%
Above avg
CPA
$16.98
Strong efficiency
Monthly Spend & Conversions Trend — Google Ads
Campaign Performance Breakdown
| Campaign | Type | Spend | Clicks | Impr. | CTR | Conv. | CPA |
|---|---|---|---|---|---|---|---|
| Leads-Performance Max | PMAX | $6,762 | 3,837 | 51,902 | 7.39% | 724 | $9.34 |
| Brand - A | SEARCH | $12,701 | 2,199 | 50,228 | 4.38% | 558 | $22.76 |
| General - C | SEARCH | $6,840 | 1,482 | 23,256 | 6.37% | 378 | $18.10 |
| DSA | SEARCH | $1,293 | 823 | 26,142 | 3.15% | 100 | $12.93 |
| Brand - A SoCal | SEARCH | $2,736 | 474 | 10,310 | 4.60% | 71 | $38.54 |
| PMax SoCal | PMAX | $951 | 438 | 7,913 | 5.54% | 25 | $38.04 |
| Services - B | SEARCH | $363 | 186 | 3,747 | 4.96% | 16 | $22.69 |
| Competitors | SEARCH | $182 | 147 | 3,329 | 4.41% | 3 | $60.73 |
| Total | $31,830 | 9,586 | 176,827 | 5.42% | 1,875 | $16.98 |
Top Converting Keywords
"traffic management inc"
Exact Match — General C
88 conv
$8.63 CPA
"traffic management"
Phrase Match — Brand A
76 conv
$27.36 CPA
"traffic control company"
Phrase Match — Brand A
76 conv
$28.13 CPA
"traffic control service"
Broad Match — General C
57 conv
$18.66 CPA
"traffic management"
Exact Match — Brand A
51 conv
$17.37 CPA
"traffic management services"
Phrase Match — Brand A
51 conv
$28.55 CPA
Device Performance Breakdown
Mobile
1,806
conv · 96.3%
Desktop
48
conv · 2.6%
Tablet
21
conv · 1.1%
Conversions by Day of Week
Meta Ads Performance
January 1 — March 31, 2026 | Primary Account: TMI Ad Account 2
Spend
$17,988
$5,996/mo avg
Reach
683K
Unique people
Impressions
1.90M
2.79x freq avg
Leads
3,055
33.9/day avg
CPL
$5.89
Exceptional
Engagement
79.4K
Post interactions
Monthly Spend & Leads Trend — Meta Ads
Campaign Performance by City (Q1 Total)
| Campaign | Spend | Reach | Clicks | CTR | Leads | CPL |
|---|---|---|---|---|---|---|
| Grand Rapids - V2 | $2,367 | 83K | 8,437 | 3.08% | 431 | $5.49 |
| Pittsburgh - V6 | $4,199 | 135K | 10,942 | 2.95% | 730 | $5.75 |
| York - V9 | $4,022 | 118K | 10,119 | 2.79% | 684 | $5.88 |
| Columbus - V2 | $3,887 | 121K | 10,407 | 2.81% | 657 | $5.92 |
| Lexington - V2 | $3,513 | 110K | 9,360 | 2.73% | 553 | $6.35 |
| Total (All Campaigns) | $17,988 | 683K | 49,265 | 2.80% | 3,055 | $5.89 |
Audience Demographics — Meta Ads
Lead Distribution by Age & Gender
Top Lead Demographics
Males 25-44 drive 70%+ of all recruiting leads. This is the core demographic for traffic control careers.
SEO & Organic Search
Organic rankings and search visibility from SEMrush
Top 20 Organic Keywords — trafficmanagement.com
| Keyword | Position | Volume | Traffic % | CPC |
|---|---|---|---|---|
| traffic management inc | #1 | 3,600 | 37.11% | $1.25 |
| traffic management incorporated | #1 | 1,000 | 10.30% | $1.25 |
| traffic control | #2 | 5,400 | 3.05% | $3.39 |
| tmi traffic control | #1 | 320 | 3.29% | $4.68 |
| traffic management company | #1 | 260 | 2.68% | $2.15 |
| traffic control jobs | #1 | 1,900 | 1.99% | $0.19 |
| traffic management | #1 | 1,900 | 0.63% | $3.88 |
| traffic control companies | #4 | 1,900 | 0.85% | $3.40 |
| traffic control services | #5 | 1,900 | 0.57% | $3.46 |
| traffic companies near me | #1 | 320 | 0.54% | $3.73 |
TMI holds #1 position for 12 out of 20 tracked keywords including all core branded terms and key industry phrases like "traffic management", "traffic management company", and "traffic companies near me".
CRM & Automation
GoHighLevel CRM management and AI automation bots
GoHighLevel CRM
TMI's GoHighLevel CRM instance is set up and actively managing the lead pipeline from both Google and Meta lead sources. The location is linked and operational.
Lead Pipeline Active
All ad leads flowing into CRM
Workflows Running
Automated follow-up sequences active
Forms Connected
Website forms integrated with pipeline
AI Agent Bots (HubSpot)
TMI utilizes AI chatbot agents integrated with HubSpot for automated lead qualification and initial engagement. These agents handle first-touch interactions with incoming leads.
AI Bot Status
Agent bots are active in HubSpot and are being monitored. A Q1 task was created to check on bot updates and performance — currently in progress.
Email Infrastructure
Fixed SPF record for tmisend.com and resolved emails@tmisend.com delivery issues in Q1 to ensure reliable email automation.
Work Completed — Q1 2026
Tasks and deliverables completed from the Melleka team
Completed Tasks
Fixed tmisend.com email SPF record
Managed by David Akopyan — Completed Mar 22
Resolved emails@tmisend.com delivery issue
Managed by Emely Felix Gonzalez — Completed Mar 25
TMI Looker Dashboard Setup
Managed by Bryan Valdez — Completed Jan 31
TMI Deck — Social Media, Bing & SEO
Managed by Bryan Valdez & Anthony Melleka — Completed Jan 20
In Progress
Check on TMI agent bots updates in HubSpot
Status: New — As of Mar 31
Ongoing Services
Platform Comparison
Google Ads
Captures high-intent searches from people actively looking for traffic management services. Higher CPA ($16.98) but these are warm, purchase-ready leads actively searching for TMI or traffic control services.
Meta Ads
The volume engine generating recruiting leads at scale across 5 city markets. Incredibly cost-efficient at $5.89 CPL with city-level targeting driving career applicants for traffic control positions.
Q2 Recommendations
Optimize Google Ads SoCal Campaigns
Brand-A SoCal ($38.54 CPA) and PMax SoCal ($38.04 CPA) run 2x higher than the main campaigns. Refine targeting, review search terms, and consider budget reallocation to the primary PMax which runs at $9.34 CPA.
Scale Top Meta Campaigns
Grand Rapids at $5.49 CPL and Pittsburgh at $5.75 CPL are performing exceptionally. Consider incrementally increasing budgets by 20-30% on these top performers to capture more recruits.
Review Competitors Campaign
The Competitors campaign has a $60.73 CPA with only 3 conversions on $182 spend. Evaluate keyword targets, add negatives, or consider pausing to reallocate budget to higher-performing campaigns.